Readership Statistics, I: Participant Information

We’re really excited to publish research conducted by Janelle Asselin on gender and comics audiences on Ye Olde Ladydrawers Blogge. Email her at  janelle.m.asselin@gmail.com.

Howdy folks!  You ready for statistic overload? I’m currently a grad student at Pace University studying publishing and also an associate editor in comics. Because of my passion for the field and my concern about the place of women in it, I opted to write my thesis on the topic of “How can the comic book industry increase sales among women?”

To support my thesis, I put together a lengthy but casual survey on women and comics, especially focusing on how the industry perceives itself currently, and distributed it through my Twitter and Facebook feeds and the feeds of any willing cohorts. Because I think it’s important for people to see outside of the context of my thesis, here are the stats from the multiple choice and yes/no questions on the survey (AKA the easy ones to do statistics for). I avoided commentary for the most part to allow the stats to speak for themselves.

1,763 responses

Participant Information

What is your gender?
Female 678 38%
Male 1043 59%
Non-binary 29 2%



What is your age?
Under 18 82 5%
18-25 588 33%
26-34 686 39%
35-50 369 21%
50+ 25 1%

How long have you been reading comics?
Less than a year 63 4%
1-2 years 106 6%
3-5 years 262 15%
5-10 years 274 16%
10+ years 1026 58%
I don’t read comics! 16 1%


What sorts of comics do you read?
Superhero 1495 86%
Crime 675 39%
Autobiographical 439 25%
Fantasy 1101 63%
Licensed (based on movies, TV, etc) 565 32%
Horror 659 38%
Comedy 838 48%
Western 375 22%
Manga 842 48%
Other 380 22%
People may select more than one checkbox, so percentages may add up to more than 100%.
What is the gender of your favorite comic book creator?
 
Male 1438 82%
Female 293 17%
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