Readership Statistics IV: The Role of Marketing

The Role of Marketing

Do you think comics are effectively marketed to women?
	Yes 79 4% No 1630 92%

What forms of marketing comics do you think are most effective in selling comics to women?
	Previews (the catalog) 266 17% Individual comic shop marketing 518 33% Television and movie adaptations 1084 69% Previews (advanced views at a comic) 466 30% Reviews 841 54% Interviews and feature articles on comic sites 721 46% People may select more than one checkbox, so percentages may add up to more than 100%.

Do you think comics publishers are better or worse at marketing to women than companies in other typically male-driven industries like video games?
	Better 594 34% Worse 1008 57%

Do you think the direct market is good at marketing itself and its products?
	Yes 584 33% No 974 55%

Between the community, the cultural preconceptions, the content, or the marketing, which do you think plays the biggest role in the low percentage of women in comics?
	Community 84 5% Cultural preconceptions 812 46% Content 163 9% Marketing 73 4% All of the above 510 29% Other 121 7%

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